Growth Marketing Manager
Skills
- Expertise in growth and performance marketing within PLG SaaS environments.
- Proven success in SEO strategies that achieved top Google rankings and increased sign-ups.
- Advanced skills in A/B and multivariate testing using platforms like VWO or Optimizely.
- Experience with Webflow or modern CMS for site redesign and optimization.
- Data analysis proficiency using Heap, Redshift, and Google Analytics.
- Implementation of AI tactics for personalization and content generation in marketing.
- Strong cross-functional collaboration and communication skills.
Responsibilities
- Lead SEO strategy to increase qualified traffic and sign-ups using buyer-intent keywords focusing on video-centric use cases.
- Manage keyword universe and partner with agencies for SEO content and link-building strategies.
- Drive AI-powered personalization and content generation for landing pages and CTAs.
- Lead A/B and multivariate website optimization testing to improve conversion rates for sign-up and trial flows.
- Perform funnel analysis using Heap and Redshift to identify drop-off points and opportunities.
- Create and manage an experimentation roadmap for the product-led funnel.
- Build and optimize referral and affiliate acquisition programs.
- Support lifecycle campaigns to drive user activation, re-engagement, and upsell.
- Collaborate on gamification strategies to enhance engagement and retention.
- Define, monitor, and report on growth KPIs and CRO test outcomes.
- Work cross-functionally with sales, customer success, and product teams to align growth initiatives.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
Benefits
- Flexible work hours with a remote-first environment.
- Competitive salary and comprehensive flexible benefits from day one.
- Wellness programs including flexible spending accounts and mental health support.
- Enhanced parental leave top-up benefits.
- Paid volunteer hours and Employee Resource Groups for community and inclusion.
- Annual professional development allowance and regular performance reviews.
- Opportunity to work remotely with occasional in-person events.
Average salary estimate
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