Senior Product Marketing Manager

About LoftLabs

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. We raised +$30M from top tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Stripe, Doordash) and are in a hyper-growth phase looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower) but our team is distributed around the globe and we have a remote-first work culture.

We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (+10k GitHub stars). Open source is part of our DNA.

The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue) and our customer base includes some of the biggest companies in the world, including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

Responsibilities

As a Senior Product Marketing Manager at LoftLabs, you’ll play a pivotal role in shaping the narrative around our Kubernetes and platform engineering solutions. You will define how we position, message, and drive adoption of our products across key audiences, ensuring alignment between product, marketing, and sales. Your work will directly impact how we engage with developers, platform engineers, and cloud-native decision-makers.

• Messaging & Positioning – Develop crisp, compelling messaging and positioning that clearly articulates the value of our products to platform engineers, DevOps teams, and cloud architects.

• Content Creation – Own and produce core product marketing content, including whitepapers, case studies, website copy, pitch decks, and videos to drive awareness and engagement.

• Sales Enablement – Build and scale a comprehensive sales collateral library, including battlecards, competitor comparisons, objection-handling guides, and customer stories, to support our growing GTM team.

• Launch & GTM Strategy – Lead product release launches, executing LoftLabs’ product launch framework, setting success metrics, and ensuring marketing alignment across multiple channels.

• Customer & Market Insights – Conduct market research and ICP analysis, translating insights into high-impact marketing initiatives that drive product awareness and adoption.

• Competitive Intelligence – Monitor the market landscape, competitor positioning, and industry trends to craft differentiation strategies and enable sales teams.

• Community & Advocacy – Work closely with Customer Success and Community teams to amplify user success stories, community engagement, and customer advocacy.

• Cross-Functional Collaboration – Establish strong feedback loops with product, demand generation, sales, and customer success teams to ensure messaging and strategies align with business objectives.

Requirements

• 5+ years of enterprise software marketing experience, with at least 4 years in product marketing.

• Proven ability to translate complex technical concepts into clear, compelling messaging for technical and non-technical audiences.

• Experience in Kubernetes, containers, DevOps technologies, and the cloud-native ecosystem.

• Strong ability to develop, execute, and iterate go-to-market strategies for software products.

• Track record of building and maintaining sales enablement materials that drive pipeline and revenue growth.

• Ability to operate independently in a fast-moving startup environment, taking ownership of projects from ideation to execution.

• Comfortable collaborating cross-functionally with product, sales, developer relations, and demand gen teams to drive alignment.

• Experience with competitive analysis, positioning, and messaging development.

• Strong communication skills with a strategic mindset and execution focus.

• Public speaking experience (conferences, meetups, webinars, expert panels) is a plus.

Benefits

We offer the following benefits:

• Competitive Salary: We offer a competitive compensation package, including equity.

• Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).

• Flexible Working Schedule:  You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.

• Workplace Flexibility:  We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

Why join a startup like LoftLabs?

Since we are a fast-moving startup, you will not be number 14,589 in our company but rather become an essential part of our team right from the start:

• Fast Application Process: We will typically get back to you within a week. No need to polish your resume for us. Just send us some links (e.g. LinkedIn, etc.), answer a few questions about your previous experiences, and hop on a quick Zoom call with one of our team members to see if you’re a good fit. We will respond quickly and make hiring decisions within days rather than months.

• Open-Minded Work Environment: You can always speak your mind - no company politics or unnecessary formalities. We are operating in a lean, honest, and efficient way and we are looking for different perspectives, constructive feedback and creative, motivated people who want to make a difference.

• Grow With The Company: We are a small company right now but we are growing incredibly fast because we work on something that has a lot of value to engineering teams in large enterprises. Joining LoftLabs early will give you the chance to advance much faster to the next step on the career ladder than in any larger company.

• Responsibility From Day 1: You will see right from the start that your work will immediately have an impact in our company and you can shape the future of this company together with the rest of our team. Grow with us and benefit from being part of this journey from the start.

Culture & Values

At LoftLabs, we value and stand for:

• Technical Excellence: We are determined to build best-in-class technology and ship high-quality software because we know that our users are engineers themselves.

• Customer Obsession: We are going above and beyond to make our customers and users happy, which means striving for great usability, excellent documentation and support as well as fast response times for feature requests and bug reports.

• Impressive Speed: From user feedback to shipping a new feature to address this feedback, we usually take less than a week in most cases and our users absolutely love us for this.

• Bold Innovation: We are constantly questioning the state-of-the-art to find and address important issues in our space, even if that means abandoning any existing technologies and starting from scratch again.

• Open Source & Open Mind: We are actively contributing and maintaining open-source projects and we believe that building an open-minded team culture that respects different perspectives and welcomes constructive feedback is equally paramount to our success.

Loft Labs, Inc. provides equal opportunities for all candidates. We celebrate diversity and are committed to creating an inclusive work environment for everyone who becomes part of our team. We are also actively promoting measures to reduce bias throughout our hiring process to ensure that everyone gets the same opportunities.