Go-To-Market Director, Licensing & Extended Line

Job Description

Are you someone with experience in driving strategic initiatives and a passion for bringing the magic of LEGO to life?

As the Go-To-Market Director in LEGO® Licensing & Extended Line (LEL), you will be responsible for driving our strategic priorities in close partnership with our Marketing and Markets & Channels organizations. Your goal is to deliver impactful retail programs on a global scale that integrate our LEGO® licensed and branded partnership products as well as LEGO® brick sets.

Core Responsibilities

Based on the portfolio and audience direction delivered by marketing, you will define the Go-To-Market strategy for our global seasons & occasions business (Holiday, Back-To-School, Halloween, Easter & Birthday). In addition to the this, you will own and oversee the linked executional workstreams. Here, you will work closely with our local colleagues as well as our LEGO® licensing and LEGO® brand partners to ensure a coordinated approach towards our key accounts securing the successful sell-in of our portfolio.

Moreover, you:

• Act as the internal expert who holds an in-depth understanding of retailer and channel needs with regards to their seasonal spaces and the attached sell-in requirements.
• Closely collaborate with our Markets & Channels organization including our key
• account counterparts understanding the opportunities and challenges for the LEGO® brand in each channel and ensure our Go-To-Market approach answers those.
• Set the Go-To-Market strategy for the seasons & occasions business across B2B and LEGO® branded channels with focus on the US and Europe.
• Translate account and channel feedback into meaningful commercial input that will serve as a commercial framework for our future portfolio strategy.
• Set commercial targets in close partnership with each channel and ensure that we closely track and report back sell-in and sell-out figures.
• Provide thought leadership in the way we combine our brick and non-brick portfolio at the point of sale to deliver impactful retailer programs that unlock additional space for the LEGO Group.
• Ensure that sell-in efforts are coordinated across our own sales force and the sales teams of our brand and licensing partners.
• Be the primary contact point for our Markets & Channels organization as well as our key account counterparts.
• From a leadership perspective you will indirectly lead a cross-functional team across Go-To-Market, Marketing and Sales to deliver sustainable commercial growth.

Play your part in our team succeeding

In LEL we aspire to amplify the LEGO Ecosystem by delivering unique and relevant reach and engagement through high quality LEGO branded products and experiences. As Head of Product in LEL you will be leading the way in how we activate the LEGO Brand across licensed products and brick products for a deeper connection with our consumers and a bigger program statement at retail across several categories beyond the toy category. This will be a change in how we go to market and requires thought leadership and being a change catalyst throughout our ways of working, processes and systems.

Do you have what it takes?

• Extensive background working in a Sales or Go-To-Market function for one of the leading global entertainment companies or consumer brands.
• Proven track record in landing strategic priorities with major US accounts like Target, Walmart and Amazon in a non-brick/non-toy capacity.
• In-depth understanding of the sell-in processes and tools for the above-mentioned retailers’ seasonal buyers and entertainment councils.
• A performance-driven mindset that stems from multiple years of key account management experience including P&L responsibility.
• Proven experience in delivering sustainable growth over a multi-year timespan.
• The capability to translate a go-to-market strategy into actionable workstreams for the involved partners and teams.
• A leadership style that others want to follow, embracing opportunities and new perspectives over challenges and complexities.
• Strong communication skills that allow you to land key messages and drive decision making with internal and external stakeholders.

Additional details on this position

• This position will be based at 1001 Boylston St. in Boston, MA. 
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• The salary for this position has a range of $156,000 - $230,000 based on anticipated responsibilities, market benchmarks, and organizational constraints. The definitive compensation may vary in alignment with the selected candidate’s professional background, experience, operational needs and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

Compensation

The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.