Marketing Specialist I

INFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories. These analysis, measurement and control products are essential for gas leak detection in air conditioning/refrigeration and automotive manufacturing. They are vital to equipment manufacturers and end-users in the complex fabrication of semiconductors and thin film coatings for optics, flat panel displays, solar cells and industrial vacuum coating applications. Other users of our vacuum-based processes include the life sciences, research, aerospace, packaging, heat treatment, laser cutting and many other industrial processes. We also leverage our expertise in vacuum technology to provide unique, toxic chemical analysis products for emergency response, security, and environmental health and safety. The Service Tools group is a leading manufacturer of leak detection and other service equipment used in the HVAC/R industry during installation and service/repair of residential and commercial refrigeration, heating, and air conditioning equipment.

We are seeking a skilled and motivated Content Marketing Specialist to develop, manage, and optimize digital content for our Service Tools products in the HVAC/R market. This person is a strong individual contributor who has the ability to create and execute digital media strategies through compelling and visual storytelling that drives engagement and visibility.

You will be responsible for managing the content for our Service Tools group communication channels (Facebook, LinkedIn, Instagram, YouTube), as well as contribute as part of a team to manage website content. The Content Marketing Specialist will also assist with procuring promotional materials and distributing to both internal and external partners.

This individual must know what makes a great story; excel at collaboration; provide excellent service; and have expertise in paid and organic digital media. This individual thinks creatively, strategically, and critically, and is highly organized.

The position is located in the U.S. headquarters in Syracuse N.Y. as part of the Service Tools group.

Responsibilities

• Work in collaboration with the Service Tools team and Global Communication team to understand and refine the global communication strategy.
• Manage the INFICON Service Tools social media channels by coordinating, posting and monitoring organic and paid content.
• Research and identify new platforms and digital media opportunities
• Help manage and optimize Service Tools website content.
• Proofread English content and coordinate internal translation for other languages.
• Monitor digital KPIs and optimize the channels for performance and communication strategy together with external partners
• Participate in the development and execution of content for communication activities, events, and campaigns.
• Film and edit video content for product videos
• Assist with fulfilling incoming marketing and merchandising requests
• Supply and replenish marketing materials for various events as needed, including counter days and trade shows
• Research and procure promotional items

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field
• 0-2 years of experience managing digital media
• Experience with CMS platforms, content management and content creation tools (like Adobe Creative Suite, Matomo, Semrush, Falcon, Hubspot) in a similar role
• Basic Knowledge of digital ad creation liked LinkedIn Campaign Manager or Google Ads Manager
• Strong project management and communication skills; highly preferred to have Jira or Confluence platform experience 
• Advanced writing skills and SEO fundamentals, interest in technical products and high-tech industries
• Fluent in English, any additional languages or experience working in an international company is a plus
• Willingness to travel (appr. 10%) as needed 

For New York, the expected salary range for this position is between $65,000 and $75,000per year. In addition, INFICON employees are eligible for a profit sharing bonus with a target of 10%.  The actual compensation will be determined based on experience, location, and other factors permitted by law.

INFICON provides a dynamic work environment that promotes diversity, equity, and inclusion. Our employees experience ongoing green initiatives, flexible work hours, and a variety of health and wellness programs.

INFICON’s forward-thinking approach offers countless opportunities to design, support, and manufacture a diverse product portfolio that expands globally. Our Lean and Agile work environment offers competitive compensation, relocation assistance, a discretionary bonus, and generous employee benefits; major medical, dental, health, vision, 401K, vacation and sick time, tuition reimbursement, and more!

INFICON is committed to ensuring that our online application process provides an equal opportunity to all job seekers that apply without regard to race, religion, ethnicity, national origin, citizenship, gender, age, protected veteran status, disability status, genetic information, sexual orientation, or any other protected characteristic. A notice describing Federal equal employment opportunity laws is available here to reaffirm this commitment.   Any contact that would like to request a reasonable accommodation to participate in the application process should contact [email protected].

INFICON, Inc. strictly complies with all aspects of the Export Administration Regulations ('EAR'), including those sections dealing with deemed exports to foreign nationals.