Senior Account Executive - Future Opportunities

Senior Account Executive - Future Opportunities
Remote (US) | Sales - Managed

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

You’re a driven, client-focused seller who thrives in a fast-paced, collaborative environment. As a Senior Account Executive, you’ll play a key role in fueling GroundTruth’s growth by building new client relationships, expanding strategic accounts, and delivering media solutions that drive real-world results. Your ability to combine consultative sales skills with a deep understanding of digital advertising will directly impact the success of our clients and our team.

This is a future opportunities posting — while we may not have an immediate opening, we’re always looking to connect with exceptional sales talent. If you're passionate about helping brands grow through innovative media solutions, we’d love to hear from you.

You will:

• Drive revenue by generating new business via prospecting, managing and growing existing strategic accounts
• Develop strategic account plans to grow assigned territory and/or account list
• Produce tailored proposals and recommendations to meet the needs of each client, and oversee the success of their campaigns
• Coach other sellers and help them grow and develop into high performing sellers.
• Constantly build a pipeline of leads throughout the entire sales cycle (new business focus)
• Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.) 
• Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality
• Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
• Meet all deadlines set by leadership to ensure proper information is effectively shared
• Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need
• Respond to clients within 24hrs of email/phone call, the sooner the better
• Accurately maintain a forecast for team spreadsheets and opportunity pipeline
  

You have:

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you. 

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field is preferred, but not required
• 1-3 years of active sales experiences and/or multiple relevant sales experience at an agency, media sales company or general account selling
• Strong communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients)
• Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
• Strong attention to detail in all aspects of the business
• Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
• Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
• Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your client’s needs.
• Strong ability to “close” or ask for the business after each pitch
• Technical skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar 
  
  

Our values:

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why You'll Love Working Here:

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
  

Compensation Package

• $120,000 - $150,000 base salary, 60/40 commission split ($210,000 - $240,000 OTE)
  

Applications will be reviewed on a rolling basis for future sales opportunities at GroundTruth

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].