Director of Marketing

About GO Media:

GO Media is a high-performance marketing and media organization dedicated to helping brands grow through impactful storytelling, innovative strategy, and cutting-edge digital execution. Backed by a strong leadership team and proven success across verticals, we’re looking to add a results-driven team leader who can elevate our marketing engine and bring efficiency and focus to our operations.

Position Overview:

We’re seeking a Director of Marketing & Business Development to take charge of the daily execution and oversight of our marketing strategy. You’ll work alongside the leadership team, but will be empowered to own the day-to-day decisions that drive marketing performance, business development, and growth for our company and clients we represent.

You must bring a sharp understanding of digital marketing, campaign performance, cost optimization, and closing deals. You’ll identify inefficiencies, streamline operations, and find ways to outsource effectively (including international contractors) to maximize ROI.

Key Responsibilities:

• Strategic Execution: Lead the daily execution of marketing initiatives—ensuring campaigns are high-quality, on-brand, and performance-driven.
• Business Development: Develop compelling pitches and proposals. Own the pricing process, contribute to closing deals, and help align product value with market needs.
• Resource Optimization: Analyze current operations and identify opportunities to reduce waste, improve workflows, and increase efficiency through outsourcing (e.g., contractors in the Philippines or other global talent pools).
• Marketing Oversight: Evaluate existing digital marketing strategies (Google, Meta, SEO, email, etc.), and recommend improvements to reach target audiences more effectively.
• Performance Tracking: Establish KPIs, dashboards, and reporting tools to monitor progress across all marketing channels and initiatives.
• Team Leadership: Guide and mentor a team of creatives, strategists, and specialists, fostering a culture of accountability, collaboration, and performance.
• Agency & Contractor Management: Oversee and negotiate with outside vendors, agencies, or freelancers as needed.

What We’re Looking For:

• Experience: Minimum 5 years in a marketing leadership or business development role, preferably in a fast-paced, high-growth company.
• Digital Expertise: Strong understanding of performance marketing, paid search, paid social, SEO, conversion funnels, email marketing, and analytics tools.
• Business Acumen: Ability to create pricing structures, analyze revenue impact, and contribute to the bottom line.
• Efficiency-Minded: Track record of streamlining teams and outsourcing functions to maximize productivity and reduce unnecessary spend.
• Execution-Oriented: Not just a strategist—someone who rolls up their sleeves and gets it done.
• Leadership: Strong interpersonal and management skills; able to lead both direct reports and cross-functional contributors.
• Tools Proficiency: Comfortable with platforms like Google Ads, Meta Business Suite, HubSpot or similar CRM, project management tools (Asana, ClickUp), and reporting dashboards.

Nice to Have:

• Experience working with or integrating a Learning Management System (LMS)
• Background in media, content, or health-related industries
• Familiarity with outsourced team management in countries like the Philippines, India, or Latin America

Perks & Benefits:

• Competitive salary and incentive bonus structure
• Opportunity to grow with a fast-scaling, mission-driven company
• Autonomy to shape marketing systems, structure, and talent strategy

Dynamic, team-oriented culture based in Raleigh, NC