Vice President of Sales Strategy and Business Development
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hybrid – Hackensack, NJ (2–3 days per week onsite) | NYC shuttle support provided
Salary: Up to $270,000
Travel: Up to 30%
About the Role
We’re seeking a transformative and results-driven Vice President of Sales & Business Development to lead our commercial growth strategy and execution across the U.S. This high-impact role reports directly to executive leadership and is responsible for leading Sales Planning, Sales Operations, National Category Management, Shopper Marketing, and serving as a strategic partner to Revenue Growth Management (RGM).
With 5 direct reports and 8 indirect reports, this leader will oversee a $20 million shopper marketing budget and an $11 million sales operations budget, ensuring all efforts align with business objectives and deliver measurable value.
The VP will play a crucial role in managing trade investment strategies across all categories and channels, overseeing a $280 million trade budget that drives over $1 billion in net sales. As a key liaison between the Field Sales SVPs and Marketing, this leader will ensure seamless execution of the annual business plan while shaping the company's five-year strategic roadmap.
What You'll Do
In this role, you will lead the national sales planning, sales operations, category management, and shopper marketing functions, owning key strategies and budgets that directly impact our commercial success. You’ll design and execute trade and channel strategies across categories, manage a $280M trade investment budget, and oversee the S&OP process to ensure forecast alignment and growth delivery. Acting as the strategic link between field sales and marketing, you’ll identify business opportunities, close performance gaps, and drive execution of our five-year growth plan. In partnership with cross-functional teams, you'll align sales efforts with marketing, finance, and revenue management priorities while leading, developing, and empowering a high-performing team to consistently deliver against business objectives.
About You
You are a seasoned commercial leader with at least 15 years of experience in sales and business development within the CPG industry, bringing deep expertise in P&L ownership, trade strategy, and team leadership. You hold a bachelor’s degree in business, marketing, or finance (MBA preferred) and have a strong track record of driving growth through strategic planning, operational excellence, and cross-functional collaboration. Known for your financial acumen and ability to influence without direct authority, you are a skilled communicator and negotiator who thrives in dynamic, fast-paced environments. As a people-first leader, you inspire high performance and foster a culture of accountability, innovation, and continuous improvement. You’re results-driven, forward-thinking, and passionate about building winning teams and strategies that deliver lasting business impact.
What’s Next
If this position sounds interesting, please hit the apply button now!
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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
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