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Senior Embedded Software Engineer

Welcome to Fi.


We’re a passionate team from Square, Google, Peloton, Uber, and more, working to redefine the dog-human connection. Our mission? Harness cutting-edge technology to transform what it means to be a dog parent.


The pet industry has been stuck in the past for far too long, and we’re here to change that. At Fi, we’re combining expertise and innovation to improve the lives of millions of dogs across the U.S. Real-time location tracking, activity, sleep, and behavior monitoring – and that’s just the start.


The most exciting part? Bridging the communication gap between dogs and humans. Picture a world where you know how your dog feels in real time and how to keep them at their best. That’s the future we’re building at Fi.


If you thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives, we want you on the team. Together, let’s redefine the future of dog ownership – turning the “impossible” into “let me find a way.”


Fi is hiring an Embedded Software Engineer!


Qualifications:
  • You possess a minimum of 4 years of hands-on experience in firmware/embedded software development
  • Proficiency in the C and C++ programming languages, and an understanding of the differences between them. Additionally, experience with or eagerness to learn Python.
  • Prior exposure to hardware interfaces, real-time operating systems (RTOS), and embedded systems design.
  • Familiarity with debugging tools and methodologies for embedded systems.
  • Experience with version control systems (e.g., Git) and issue tracking tools (e.g., Jira).
  • Strong problem-solving abilities and the ability to work in a collaborative team environment, communicating effectively with hardware engineers, software developers, and other stakeholders.
  • Understanding of low-level hardware interactions and device drivers. Experience in designing, developing, and testing firmware for microcontrollers and embedded systems.


Responsibilities:
  • Firmware Development: Take a front-line role in designing, developing, and maintaining firmware for embedded systems, ensuring functionality, reliability, and performance optimization.
  • Collaborative Problem-Solving: Work closely with cross-functional teams to integrate software with hardware components, troubleshoot issues, and optimize system performance.
  • Code Review and Documentation: Conduct code reviews, document code changes, and ensure compliance with coding standards and best practices in firmware development.
  • Testing and Validation: Develop test procedures and perform rigorous testing to validate firmware functionality and identify and resolve bugs or issues.
  • Research and Innovation: Stay updated with emerging technologies, tools, and trends in embedded systems and contribute innovative ideas to enhance product capabilities.


What's in it for you?
  • Unlimited Vacation
  • Commuter Benefits
  • Medical/Dental/Vision coverage
  • FSA
  • 401(k)
  • Stocked Kitchen
  • Team Lunches
  • Perkspot Discounts
  • Access to Talkspace, Kindbody, Peloton One, and Citibike
  • $2,000 / month donated to dog-related charities (it's our #Barkback program)


$150,000 - $200,000 a year
The anticipated base salary for this position is $150,000 - $200,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.


This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

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CEO of FI
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Jonathan Bensamoun
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Fi is to become the leading aspirational technology brand for the modern dog owner. We build high-end revolutionary experiences that feel like magic and elevate the relationship between dogs and their humans.

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
June 25, 2025

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