Marketing Director
LOCATION
Hybrid – Kirkland, WA (In-office Tu–Th at a minimum)
OVERVIEW
Our client is seeking a results-driven Marketing Director to lead the development and execution of marketing strategies across their identity and data solutions portfolio. This individual contributor role reports to the Chief Commercial Officer and plays a critical part in brand positioning, messaging, and campaign execution across paid, digital, and content channels.
RESPONSIBILITIES
Go-to-Market Strategy: Lead GTM planning and execution for new product features and launches.
Market Intelligence: Monitor competitors, market trends, and customer needs to inform messaging and positioning.
Brand Management: Maintain brand consistency and promote best practices across all channels.
Sales Enablement: Create sales tools and materials to support engagement throughout the customer journey.
Lead Generation: Develop and execute integrated marketing programs to drive qualified leads.
Content Marketing: Write and manage blog posts, white papers, case studies, and press releases.
Social Media: Manage and grow presence across LinkedIn, Twitter, YouTube, and other platforms, including paid campaigns.
Email Marketing: Oversee marketing email strategy and execution; analyze performance metrics.
Performance Tracking: Monitor KPIs and campaign ROI; deliver regular performance reports.
Cross-Functional Collaboration: Partner with internal teams to align on timelines, deliverables, and priorities.
Project Management: Own marketing timelines and drive project completion.
Customer & Market Insights: Collaborate with product management to integrate customer feedback into messaging and roadmaps.
Process Improvement: Identify and implement workflow improvements.
REQUIREMENTS
Must Have
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 7 years of experience in B2B marketing, ideally in technology or data/identity solutions.
Expertise
Proven success developing and executing paid media and lead generation campaigns.
Experience supporting SaaS or data solution product launches and go-to-market initiatives.
Familiarity with CRM tools (e.g., Salesforce, HubSpot).
Experience with Content Management Systems (CMS) platforms
Basic proficiency in Adobe Creative Cloud or similar design tools.
ABOUT THE ORGANIZATION
Our client is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail-grade datasets, They develop data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.
BENEFITS
Full Time
Salary range: $140,000 – $160,000, depending on experience.
Flexible Time Off and Paid Holidays.
Medical, Dental, Vision insurance.
Voluntary Life & AD&D, Short-Term & Long-Term Disability, Critical Illness & Accident Insurance.
401(k) with employer match.
Applicants must be authorized to work for ANY employer in the U.S. Our Client is unable to sponsor or take over sponsorship of an employment Visa at this time.
Average salary estimate
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