Associate, Media Strategy & Planning
Skills
- Experience with media research and planning tools such as ComScore, MRI, GWI, Kantar, Pathmatics.
- Analytical mindset with strong attention to detail.
- Understanding of brand and performance media integration.
- Strong verbal and written communication and presentation skills.
- Curiosity and creativity with strong collaboration and relationship skills.
Responsibilities
- Pull together research insights from competitive data, audience research, landscape insights, client data, and 1P data.
- Contribute to full funnel media and data-driven strategies based on research insights.
- Support creation of holistic communication plans including objectives, KPIs, audience profiling, media mix, tactics, budget, and measurement.
- Participate in new business development and identify growth opportunities.
- Collaborate with cross-functional teams and external partners to establish media strategies.
Education
- Internship experience in media industry research and planning.
Benefits
- Healthcare, Dental, and Vision coverage.
- 401k plan with matching.
- Paid Time Off (PTO).
- Paid company holidays.
- Parental leave.
Average salary estimate
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