Lifecycle Marketing Manager

About Comun

Comun’s mission is to help Hispanic immigrants turn their hard work into upwards mobility — starting with financial services that enable the transition from cash to the digital economy.

We offer checking accounts that immigrants can open using more than 100+ IDs from Latin America; more than 90K locations across the country to deposit cash; international transfers at market leading rates to 17 countries in Latin America; and 24/7 bilingual customer support with <5 min SLA across email, chat and phone.

A year ago we launched our own banking infrastructure, resulting in 100x revenue growth and 4x growth of ARPU. We currently process over $1.5B in transaction volume on a yearly basis, and crossed $100M in annualized international transfers just six months after launching them.

We’ve raised $30M from Redpoint, Costanoa Ventures, and South Park Commons, among others. Most of our team comes from leading fintech companies like Brex and Nubank.

We believe immigrants are the ultimate entrepreneurs, carrying a relentless work ethic in search of a better future for their families. Comun exists to serve them throughout their journey.

Learn more at comun.app/nosotros

Article here

About the role

Lifecycle Marketing Manager is responsible for driving customer engagement, retention, and growth through targeted marketing strategies across the entire user journey. They design and execute campaigns — such as onboarding, activation, re-engagement, and loyalty programs using data and segmentation to deliver personalized, timely messaging that maximizes customer lifetime value.

What you'll do

• You own the habit loop. Sign-ups are a vanity metric until they activate and explore new features. You engineer the nudges that create daily usage.

• Segmentation drives everything. Right message, right channel, right moment, or wasted spend. You architect the segmentation engine, no excuses.

• Activation is a forcing function. When activation stalls, you diagnose and fix (copy, timing, UX friction) before anyone else forms a committee.

• Down-funnel KPIs point to you. Adoption, retention, and LTV improvements roll up to your scoreboard. You credit the team, you own the gaps.

• Speed wins. Campaigns ship in days, experiments in hours. Learn → iterate → scale while others are still ideating.

Main Responsibilities

• Audience Architecture: Build and maintain a dynamic segmentation model (event + attribute-based) in Segment & Iterable; continuously enrich with new data.

• Lifecycle Strategy: Own all triggered, drip, and cohort journeys across email, push, SMS, and in-app. Prioritize flows that move Day-1 to Day-30 activation and multi-feature adoption.

• Experimentation & Analytics: Design A/B tests, define success metrics (activation, retained revenue, incremental LTV), and self-serve insights via Snowflake

• Cross-Functional Alignment: Partner with Product Marketing (positioning), Growth Analytics (measurement), and Product (in-app UX) to ensure messaging coherence.

• Deliverability & Ops: Own channel health (inbox placement, push opt-in rates, SMS compliance). Maintain rigorous QA and documentation.

• Creative & Copy Leadership: Brief design/copy resources; when bandwidth is tight, write the first draft yourself, then ship.

What success look like

• Core Activation, Always Improving: Quarter-over-quarter lifts in early-life engagement, evidenced by shorter time-to-first-value and stronger Day-N retention curves.

• Feature Adoption & Depth of Use: Steady expansion in the share of users engaging with multiple high-value features, verified by cohort analyses and user-level progression dashboards.

• Revenue Uplift Through Lifecycle: Demonstrable, attributable growth in retained revenue and LTV driven by lifecycle programs, with clear causal links from campaign to cash.

• Experimentation Velocity & Discipline: You own a bi-weekly experimentation sprint: every two weeks a ranked backlog of hypotheses scored for impact, effort, and confidence. Moves from idea to live test, with learnings fed straight into the next sprint plan.

• Channel Health & Compliance: Email, push, and SMS remain in the top decile for deliverability, opt-in, and regulatory compliance, ensuring scale never compromises reach or trust.

Requirements

• 5–8 yrs running lifecycle / CRM for consumer fintech, marketplaces, or high-velocity SaaS.

• Expert with Iterable, Braze, or similar; solid Segment event design; comfort writing SQL.

• Proven track record lifting activation and multi-feature adoption via triggered journeys.

• Data-first mindset, comfortable setting KPI targets, analyzing lift, and presenting to execs.

• Bilingual Spanish/English and culturally fluent with immigrant audiences.

• Hands-on bias: you can wire up the campaign, write the copy, and hit send, fast.

Nice-to-Haves

• Experience launching in LATAM or cross-border corridors.

Team

We are a team of 38 based out of New York, coming from industry-leading companies like Brex, Nubank, Cruise, and Verkada. Over half of us are immigrants, and have experienced the problems we’re solving first hand. We value customer focus, high ambition, principled decision-making, and deep trust.

Full Time Employee Benefits

• Competitive salary and generous equity

• Medical, dental, and vision insurance

• Gym Pass subscription

• Daily office lunch in NYC Office

• Paid parental leave

• Flexible PTO

• Remote-friendly when traveling

• Company-wide offsites

• 401(k) for US employees

• Visit to our NYC Office for remote team members

• Visa sponsorship if applicable

Comun is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.