Sr. Enterprise Analytics Analyst

About Blackhawk Network

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.

Overview

We are looking for a Sr. Enterprise Analytics Analyst to support our Direct-to-Consumer (D2C) e-Commerce business—a strategic growth area for the company, amongst other channels. This high-visibility role is ideal for someone who enjoys turning data into business insights and collaborating across teams to improve performance.

As a senior analyst embedded in the Business Insights team, you will partner closely with the core D2C team, Marketing, Product, and Finance teams to monitor performance, identify opportunities, and support data-informed decision making. Your work will help optimize the customer journey, drive acquisition and retention, and support testing and personalization strategies.

Responsibilities

• Monitor and report on key D2C performance metrics, including KPIs such as sales volumes, conversion rates, average order value, customer lifetime value and customer acquisition costs, by various channel and product attributes.
• Provide insights on customer behavior, including acquisition vs. repeat purchase trends, loyalty engagement, registration, business customers, product preferences and consumer sentiment.
• Collaborate with marketing on campaign performance by marketing channel and customer segmentation. Assist with list generation and targeting based on customer behavior and engagement trends.
• Partner with product teams to evaluate funnel metrics and site experience (e.g. sessions, cart abandonment, bounce rates, mobile vs. desktop usage, etc.) and help prioritize enhancements.
• Support the development and delivery of regular performance dashboards, visualizations and executive summaries.
• Assist in business case development for new initiatives by providing data-driven estimates of impact and ROI.
• Contribute to test design, hypothesis development, and measurement of marketing and site experiments.
• Help ensure alignment across data sources and build confidence in reported results
• Support broader analytics team on cross-portfolio analytics and data initiatives.

Qualifications

• +5 years of experience in business analytics, marketing insights, or performance reporting in a digital or e-Commerce environment.
• Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field.
• Strong understanding of e-Commerce KPIs and customer acquisition, retention and ROI metrics, Loyalty.
• Proven ability to translate data into robust and actionable business insights and recommendations with strong attention to detail.
• Highly proficient with Excel and PowerPoint for modeling, ad hoc analysis and presentations.
• Familiarity with Adobe Analytics or Google Analytics for interpreting digital engagement, site traffic, and funnel behavior.
• Experience in SQL querying and data mining across disparate sources, business intelligence tools for visualizations (Power BI or equivalent, MicroStrategy, Alteryx, etc.) is a plus.
• Strong written and verbal communication skills, with the ability to tailor insights to business stakeholders.

Benefits

Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $69,830.00 to $90,800.00

Salary Range for California Residents Only: $86,520.00 to $112,500.00

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays throughout the year 2025, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. 

EEO Statement

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records.  For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.