At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Consumer Marketing Enablement Team (MET) delivers omni-channel marketing campaigns as part of our broader US Consumer business objective to scale acquisition, increase customer engagement, and accelerate revenue momentum. The Sr. Analyst will join a group of dedicated marketers ensuring our key strategic partners, Delta, Hilton & Marriott are supported in the execution of innovative revenue generating campaigns.

The Sr. Analyst, US Consumer Marketing Enablement will be responsible for successfully executing acquisition and customer marketing campaigns for our Hilton cobranded partners in multiple channels. 

They will serve as the enablement Team Lead, responsible for overseeing 5 of our contractor colleagues who implement end to end marketing campaigns while unlocking tools and capabilities to drive greater efficiency. The Team Lead plays a critical role responsible for improving daily campaign operation, as well as progressing overall process efficiency, working closely with Marketing, Technology, Channel Execution teams, Governance, and Compliance partners. This role reports to the Senior Manager of Cobrand Partner Marketing Enablement.

The ideal candidate will bring strong written and oral communication, project management, organization, cross-collaboration, and leadership skills —proficiencies crucial in building and launching customer marketing campaigns and implementing operational improvements that yield the best outcomes for our existing Card Members and our marketers.

Key Responsibilities

• Lead a team of contractors drive end-to-end marketing campaign set up and delivery in their respective channels.
• Partner with marketing and operations teams to understand offer constructs and define implementation strategy of new offers, product launches and refreshes.
• Develop and lead go-to-market planning and execution for key marketing campaigns, new business objectives, or testing plans across digital, email, direct mail, face to face, and customer loyalty channels.
• Collaborate with partners on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance.
• Develop and maintain pipelines and campaign execution calendars and track team capacity.
• Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals.
• Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices and leading quarterly development conversations.
• Responsible for upholding our risk culture and control management priorities through driving operational excellence through ownership of our risk management process
• Technical management of bonusing process with partner and ensuring alignment across the business
• Expertise in Marketingforce and support new platform enhancements and integration.

Minimum Qualifications

• Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution 
• Strong attention to detail, serving as a process-focused problem solver
• Effective written and verbal communication skills, building and leveraging relationships to create solutions
• Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
• Desire to learn on a fast-paced, results-oriented, dynamic team 
• Demonstrate collaborative approaches to drive a project/initiative to completion
• Marketing campaign execution experience within financial services preferred
• Experience with training, onboarding, or people management is a plus

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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