Marketing Analyst - International Lending Strategy and Activation - job 1 of 9

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

A thriving lending business is core to the success of American Express and achieving its growth aspirations. The International Lending COE Team supports this mission by partnering with market teams to develop and optimize borrowing options for cardmembers (e.g. credit cards, structured payment plans, lending payment constructs) and engagement tactics (e.g. promotional pricing campaigns, spend stimulation programs, portfolio migrations) to capture a greater share of consumer and SBS borrowing activity. 

The Strategy & Activation team within the International Lending COE aims to build the model to reward our best customers and unlock future customers with relevant offers and marketing treatments by creating differentiated marketing experiences for our lending products through critical targeting, analytics and planning capabilities. Ultimately, this will enable us to make optimal investment decisions and deliver more efficient campaigns with better outcomes.

The successful candidate for this role must be customer-oriented, have a marketing driven mindset, and be able to effectively collaborate and influence stakeholders across markets.

Key Responsibilities:

• Work across lend teams and markets to develop a thorough understanding of our lend products and treatments, identify best practices and lead a Lending community to learn from one another
• Partner to deliver new customer personas and segmentation, improving performance metrics and profitability for customers that borrow
• Own the Lending Test & Learn program, to improve campaign performance
• Partner with colleagues in Finance and Business Analytics to design and align optimal investment model for marketing activities
• Partner to enable tagging/tracking (eg- Adobe) in our payment journeys and ensure best marketing measurement strategies are monitored
• Extract insights to support markets with go to market campaign support including innovating on strategies and opportunities to drive accelerated lending revenue growth
• Identify and improve our digital tools so marketers can deliver campaigns faster and more effectively

Minimum Qualifications:

• Strong marketing acumen with experience and knowledge across digital channels (mobile apps, MYCA/web, etc).  One to two years experience preferred, but not required.
• Comfortable navigating through ambiguity, relying on a strong foundation of organizational and prioritization skills
• Superior relationship management skills with ability to engage and collaborate with business partners
• Experience and/or strong interest of working with International markets
• Excellent collaborator with outstanding verbal and written skills to influence across and upwards
• Strong analytical skills (eg- excel) or the interest and capacity to learn
• Experience with Adobe Analytics or similar marketing measurement tools is preferred
• Winning attitude that motivates and encourages, with a sense of humour.
• University degree or equivalent working experience required.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.