VP of Brand Marketing
Skills
- Brand strategy development and execution.
- Content marketing and storytelling across diverse formats.
- Experience managing communications and PR with agencies and internal teams.
- Strong collaboration and stakeholder alignment skills.
- Fluency in economics, geopolitics, and international relations topics.
- Creative direction and digital brand management.
Responsibilities
- Own and evolve Altana’s brand strategy, positioning, and visual identity.
- Lead content marketing, communications, and brand design teams.
- Develop and execute integrated brand campaigns to build awareness and category leadership.
- Partner with executive leadership on corporate narrative and thought leadership.
- Collaborate cross-functionally to ensure brand consistency in experiential and field marketing.
- Manage Altana’s digital brand presence across website, social media, and content platforms.
- Support strategic media and ecosystem relationship-building efforts.
- Establish and track brand KPIs to optimize strategy and execution.
Education
- Bachelor’s degree required; advanced degree preferred.
Benefits
- Flexible Time Off policy for work-life balance.
- Industry-leading Paid Parental Leave up to 26 weeks.
- Comprehensive medical, dental, and vision benefits with employer contributions.
- Life, disability, and AD&D insurance provided at no cost.
- 401(k) retirement savings with Guideline program.
- Pre-tax commuter benefits for public transit or parking.
- Free Calm app subscription for mental wellness.
- Pet insurance options available.
- Employee Assistance Program for confidential support.
- Dependent Care Flexible Spending Account.
Average salary estimate
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