At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
The Sr. Product Manager, Ecommerce, Skincare will manage the development of all ecommerce efforts in support of the SkinMedica professional portfolio of products and omnichannel strategy. Responsible for developing the end-to-end e-commerce strategy and executing upon on all 360° marketing activities needed to drive the business including, but not limited to SkinMedica.com, Brilliant Connections and current and future e-tailer partners.
This role will drive and develop ecommerce strategy, and will rely on continuous collaborate with key stakeholders across the business including Business Technology, Customer Service, Sales Leadership, Media Planning, Finance, Research, Public Relations, and Cross-Portfolio Marketing Teams. You will also work closely with additional key internal outside creative agencies.
Success in the role will be driven by preserving a customer first focus, keen business acumen, the ability to be agile and accountable, and staying well-informed of the latest ecommerce enhancements and developments and effectively managing a fast-paced business with varying channels and business needs.
Specific responsibilities:
· Serve as the brand owner for SkinMedica.com, Amazon, Brilliant Connections and e-tailer partners.
· Manage the day-to-day business channel operations.
· Spearhead sales, ecommerce promotions & cross portfolio promotions and programs strategy designed to drive commercial calendar milestones, brand priorities and current and future revenue objectives.
· Responsible for executing the ecommerce business calendar, promo setup and programming, pdp pages, A+ content, product copy, landing page banners, mass marketing emails.
· Define go-to-market ecommerce strategy for new innovations with compelling, differentiated product positioning and high impact launch plans.
· Develop reporting and briefing materials that identify strategic objectives and KPIs and clearly articulate desired outcomes
· Key stakeholder in the ecommerce brand planning process
· Manage Medical, Legal and Regulatory and financial approval processes as needed
· Maintain an understanding of competitive landscape to properly position and differentiate our products
· Budget Management
Qualifications:
· Bachelor’s degree in related field required, MBA or related Master’s Degree preferred
· 5+ years of marketing and ecommerce experience
· Preferred experience in aesthetics, beauty, wellness or CPG marketing
· Preferred experience in tech, ecommerce platforms
· Preferred experience in retail, trade or wholesale marketing
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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